Fashion Week

March 2025 Hair by Claire Grech using Mr. Smith The hair from this show merges two distinct textures for a striking contrast and was inspired by 90’s and early 2000’s references. From the front, the hair appears soft and wispy, it’s smooth through the mid-lengths, whilst tight curls define the ends. The hair from this show featured the hero products: Volumising Spray Texture Spray Dry Texture Spray Photography: Matteo Valle

February 2024 Hair by Laurent Phillipon using Mr. Smith. The hair at Meruert Tolegen showcased textured, teased, and brushed-out waves, with body and volume. Clips added controlled structure, which complemented the collection’s aesthetic. Photography: Evgenyi Kolesnikov

Hair by Sam McKnight using Mr. Smith and Hair by Sam McKnight. This show featured sculpted, sleek French twists with volume at the roots, inspired by Catherine Deneuve in The Hunger. The hair was prepped with The Foundation and styled using hero products from Hair by Sam McKnight. Photography: Brett Russell